Dana Samara
Marketing & Communications Specialist
Hi! I'm Dana
I am a Marketing & Communications professional with experience across campaigns, content, and brand-focused environments.
I bring a strategic approach to marketing and communications, balancing creative expression with business objectives. Whether developing brand messaging, executing multi-channel campaigns, or directing content strategy, I focus on clarity, consistency, and meaningful impact.
Languages: English & Arabic
Selected Work
Qatar Boat Show
High-Scale Campaigns, OOH & Brand Rollout
In just two editions, Qatar Boat Show has grown from a bold launch into the fastest-growing marine exhibition in the region.
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My Role
I support the facilitation and execution of large-scale campaigns, ensuring alignment between creative direction, campaign objectives, and delivery across channels.
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Key Contributions
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Facilitated campaign rollout across digital, print, and extensive GCC-wide OOH placements
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Supported OOH media planning and adaptation of creative assets for large-format placements
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Oversaw collateral production including signage, brochures, and branded giveaways
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Contributed to website copy development, newsletter content, and SMS messaging
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Conducted bilingual (English/Arabic) proofreading to ensure accuracy and brand tone
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Implemented sponsor visibility across 12 sponsors and 24 partners
2025 Departmental Achievements …
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Supported coordination across city-wide activations and marina environments
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Campaign Scale Highlights
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27,876 visitors (+18–19% YoY)
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105 visiting countries
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4,620 VIP & VVIP guests
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2.5M+ digital reach, 62M impressions
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70M+ estimated PR reach
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Old Doha Port
Destination Marketing & Strategic Activations
I support destination-level campaigns and activations, ensuring consistency across digital, print, on-ground branding, and public communications.
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Emphasizing clarity, coordination, and brand expression in a high-visibility environment.
Old Doha Port
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Key Contributions
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Supported execution of major destination campaigns and seasonal activations
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Facilitated campaign objectives across digital and physical environments
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Coordinated public-facing communications including website updates and newsletters
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Supported sponsor and partner visibility in large-scale events
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Proofread and refined bilingual communications
Current Campaigns
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Ramadan at Old Doha Port TVC
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Supported campaign facilitation and messaging alignment for Ramadan activations, contributing to multi-platform rollout and public-facing communications.
Arab Cup Campaign
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Supported campaign coordination and fan-zone activations, ensuring brand presence and alignment with broader destination objectives.
MOVE Sports Festival
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Supported marketing and campaign rollout for a first-of-its-kind wellness and sports festival aligned with National Sports Day, integrating event branding and digital promotion.
Bridging the gap between strategy and storytelling.
Content Direction
Leading content creation from concept to execution with creative teams.
Strategic Campaigns
Multi-channel campaign execution for destination marketing and luxury events.
Brand Messaging
Crafting clear, compelling messaging that maintains brand consistency.
With a background that bridges creative copywriting and strategic operations, I understand how to maintain brand integrity while scaling across multiple touchpoints. My work is defined by clarity, taste, and an unwavering attention to detail.
As you can see...
Brand voice carried consistently across high-visibility platforms, including the Old Doha Port website and Qatar Boat Show campaign environments.
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Website copy refinement for ODP reflects positioning priorities across destination pages, event content, and public-facing communications, balancing clarity with brand integrity.
Campaign messaging adapted across websites, landing pages, newsletters, SMS, and on-ground collateral.
Copy supports creative direction and campaign objectives while maintaining consistency between digital and physical environments.
Bilingual Capability
English and Arabic content reviewed and refined for tonal accuracy and cultural nuance across campaigns, website updates, newsletters, and sponsor communications.
Public-facing messaging delivered with precision across both languages.